Partner event
Dear BBC Members and Partners,
CERBA would like to invite us to the 4th Session of the Interassociation PR & Marketing Committee – "The strategy of interaction with customers through social networks – what has changed during the pandemic and what lies ahead?", that will be held in the format of online conference on Tuesday, September 14, 2021, 17:00 Moscow time.
In 2020, we entered a new reality – COVID-19, which severely limited personal interactions, and forced businesses to almost exclusively focus on online resources, especially social networks, in order to attract and retain clients and partners. This situation has also caused a dramatic overflow of online information traffic, reducing the effectiveness of traditional strategies for B2B and B2C communications and, thus, forcing companies to explore the new strategies and practices of engaging potential customers online.
During the meeting, recognized SMM experts will share their experience and the best practices up to date to help you successfully maintain and develop your business online. Please consult below agenda on the details.
Please note that the event will be held in Russ
AGENDA:
17:00-17:05 – Welcome words by Anna Sverdlova, Executive Director of Interassociation PR & Marketing Committee; Managing Partner, Geran & Partners Consulting Practice
17:05-17:15 – Presentation by Boris Malyutin, Founder and Head, М2tv (YouTube channel about real estate)
"5 steps to building a successful YouTube channel in the B2B segment. Breakthroughs and mistakes" Example of "Real Estate People-M2 tv" YouTube channel, the largest community of real estate professionals in Russia.
Main topics for presentation and discussion
-
Proper use of YouTube as a business promotion tool.
-
Features of working with the B2B audience - Turbulent 2020. Quick format change. Analysis of the results
-
Typical mistakes of YouTubers. How not to fail, what you cannot joke about, what the hype leads to.
-
Collaborations and integrations. How and why. The choice of partners and formats of cooperation.
17:15-17:25 – Presentation by Sasha Zaprudska, Managing Director, LP/AD
"How not to get lost in trends, not to be afraid to experiment with new tools and stop selling in every contact." Overview of examples of successful campaigns in the main SMM channels, main trends and focus areas.
17:25-17:35 – Presentation by Madina Assylbekova, Director of Business Development RUSSIA/CIS, Gowling WLG
"How COVID-19 changed marketing for professional service firms"
17:35-17:45 – Presentation by Anna Aristova, Digital External Communications Supervisor, Coca-Cola HBC Russia
"Online reputation in a new reality (customer centricity, sustainability and other trends)."
17:45-18:00 – Open discussion, Q&A
ABOUT THE SPEAKERS:
Boris Malyutin, Founder and Head, М2tv (YouTube channel about real estate)
In online real estate marketing since 2010. Former Commercial Director of WinNER, Sob.ru, Provereno.ru. More than 20 years of experience in sales. Also other professional interests include consulting for real estate companies and real estate experts.
Sasha Zaprudska, Managing Director, LP/AD
Before moving to Canada, she started out in marketing and sales department at Radisson Hotel while getting her two degrees. In Canada, she first worked in sales before joining LP/AD as an Account Executive and later growing into a Planner. Currently she is leading the planning department and helps companies find creative solutions to their business challenges. Over the last 6 years at the agency, she has been focusing on transforming brands both strategically and visually, making them interesting and relevant to their audience.
Madina Assylbekova, Director of Business Development RUSSIA/CIS, Gowling WLG
Madina Assylbekova is an international change management expert. Currently, she is Director of Business Development in Russia/CIS for the international law firm, Gowling WLG. In this role, Madina contributed to the firm’s growth in Russia with a focus on corporate strategy, brand messaging, professional recruiting and client relations. She is the firm’s go-to person for government and client relations in Russia/CIS region. Madina is an Oxford MBA graduate with experience working in Russia, UK, France and Canada.
Anna Aristova, Digital External Communications Supervisor, Coca-Cola HBC Russia
Anna is responsible for the development of Coca-Cola's external corporate digital communications in Russia. In addition to positioning the company in social media, she also implements the company's traditional offline projects in a new format: "Coca-Cola Christmas Caravan", "Black Sea Day", etc. Anna has over 10 years of experience in journalism and public relations. Previously, she implemented PR and digital projects for large companies: Danone, Hasbro, Johnson&Johnson, PPF Real Estate, DOM.RF, Charitable Foundation of Vladimir Potanin and many others.
DATE: Tuesday, September 14, 2021
TIME: 17:00 – 18:00 (Moscow time)
ADMISSION: Complimentary
LANGUAGE: Russian
RSVP: Please confirm your participation to [email protected], specifying your full name, company, position, and contact information. The link to the webinar will be distributed upon registration.
